Design and build path
- Brief & review
- Proposal & approval
- Contract & initial payment
- First concept
- PowerPoint Design Master
- Build & staging
- QA & final approval
- Launch & measurement
SEO • GEO • AEO • SEARCH & AI VISIBILITY
Be easier to find in Google and AI-powered search.
We show where your business is visible today, improve the signals that help Google and AI systems understand it, and measure what changes. If the website itself is holding the result back, we repair or rebuild only what is needed.
BASELINEKnow where you stand
OPTIMISEImprove what matters
MEASURETrack what changes
WEBRepair or rebuild when needed
SERVICES
Make your business easier to find — and prove what changed.
We establish a baseline, identify the gaps, improve the signals that matter, and measure the result. Rankings and AI recommendations cannot be guaranteed. Our work is documented and the results are reported as the evidence shows them.
CORE SERVICESearch & AI Visibility — SEO, GEO & AEO
Find where your business appears today, improve how Google and AI systems understand it, and measure what changes.
WHEN THE WEBSITE IS THE CONSTRAINTWebsite Design, Redesign & Repair
Repair, redesign or rebuild only when the website itself is holding the result back.
Search & AI Visibility — SEO, GEO & AEO
We start by finding out where your business appears today, in both Google and AI-powered search, and which competitors appear instead. We then improve your website, content and the signals that establish your credibility, so search engines and AI tools can understand your business and refer to it more accurately. We track what actually changes, from visibility and traffic to enquiries, and report it with data, not promises. We cannot guarantee rankings or AI recommendations, but every improvement we make is measured and backed by evidence.
Existing-site visibility audit
Technical and on-page SEO fixes
Search intent and content gaps
Structure AI tools can understand
Improve key commercial pages
Evidence of visibility in Google and AI search
Baseline + 30/60/90-day checks
No rebuild unless it is justified
Web Design, Redesign & Website Repair
Build a new website, or improve the one you already have without throwing away what still works.
New website from scratch
Redesign without starting over
Repair weak or broken sections
Mobile and UX improvements
Speed and technical fixes
Forms and enquiry journey
Preserve useful content and SEO value
QA before changes go live
Existing-site Fixes, Care & Support
Keep an existing website reliable, current and useful — including repairs and small improvements.
Content and page updates
Broken forms and links
Technical checks
Performance improvements
Small UX and conversion fixes
Ongoing written support
HOW IT WORKS
Two routes. One clear process.
The route depends on what the website needs.
Already have a website? Full concept, redesign and rebuild stages are used only when the project needs them.
Evidence-led improvement path
- Existing-site brief
- Audit & evidence
- Priorities & scope
- Repair, redesign, SEO, GEO, AEO or technical fixes
- QA
- Measurement
- Rebuild only if justified
SELECTED WORK
Real work should do the selling.
Two selected projects. Open each project to see the work.
AFTER LAUNCH
Launch is not the finish line.
What we measure
Visibility, visits, enquiries and the pages that matter — with baseline and 30 / 60 / 90 day checks where applicable.
FAQ
Questions & Answers
Clear answers before you decide what kind of help your website actually needs.
No. We build new websites, but we also work with existing ones. This can include repairs, redesign, technical and UX improvements, SEO, GEO / AI visibility, content improvements, forms and enquiry journeys, and ongoing website care. We do not recommend a new website automatically when the existing one can reasonably be improved.
We first look at the current state of the website, the business goals and the real problems that need to be solved. If the existing structure, content and platform can support a reliable solution, we improve what is already there. We recommend a full rebuild only when the evidence shows that it is the more sensible option than continued partial fixes.
Yes. We can work on a specific problem or part of the website, such as mobile usability, speed, forms, technical issues, content, navigation, a key page, UX or the enquiry journey. The whole site does not need to change just because one part is not working well.
Yes. We can preserve useful pages, content, URLs, existing SEO value, integrations and brand elements that already work well. Before significant changes are made, we identify what should stay and what genuinely needs to change.
Yes. SEO, GEO and AI visibility can be improved on an existing website. We first assess the current technical structure, content, important pages and visibility. A new website or redesign is proposed only if the existing site itself is genuinely blocking the required improvement.
SEO helps search engines such as Google understand, index and show your website for relevant searches. AEO, or Answer Engine Optimisation, focuses on making useful answers easier for search and AI answer systems to understand and use. GEO and AI visibility focus on making your business, services and expertise easier for AI search and assistant systems to understand, reference and recommend. This is not a magic switch — we work on measurable factors and track the results.
We review the information and clarify anything that is missing or not clear enough, in writing. If you already have a website, we also review its current situation before defining the right approach. You then receive a proposal setting out the scope, main stages, timing and price.
No. The brief changes according to your situation and the service you need. A client who needs a new website is asked about structure, design, content and functionality, while a client with an existing website is asked about current problems, the platform, content, SEO and visibility, access, integrations and what must be preserved. You will not be asked to complete new-build questions that are not relevant to your project.
The first step is diagnosis, not an automatic redesign. We look at what is working, what is not, what must be preserved and what the website needs to achieve for the business. From that evidence, we determine whether the right route is repair, redesign, SEO / GEO, technical improvements, ongoing care or a combination.
It depends on the work. We may need access to the website or CMS, and for SEO or measurement work we may also need Google Search Console, Analytics or other relevant systems. Before work starts, we specify exactly what access is required and do not ask for unnecessary credentials.
That is one of the core checks when we work on an existing website. Before important changes are made, we identify valuable URLs, content, rankings, forms, integrations and other elements that are already working. The aim is to improve the website without damaging something that is already creating value.
We can work with different platforms depending on the project, including WordPress, Webflow, Wix and lightweight custom or static builds where appropriate. We do not choose a platform simply because it is convenient for us. The decision is based on the project requirements, maintenance, performance, client editing needs and long-term reliability.
Where measurement is relevant, we establish a baseline before major changes. Depending on the project, we can then compare visibility, important pages, traffic, enquiries and other agreed indicators, including checkpoints such as 30, 60 and 90 days. If the data does not support a reliable conclusion, we report it as unclear rather than presenting an assumption as a result.
They depend on the actual scope of the project. A new website, a focused repair, an existing-site redesign and an SEO / GEO project are different types of work and should not be forced into one artificial package. Before the project starts, you receive a written proposal setting out the price, stages, expected timing and payment structure.
For projects that include a new design, the first concept is an early control point before we continue with the full design and build. If you do not approve the direction, we make the agreed concept revisions. If, after those revisions, you decide not to continue, the project can be stopped under the first-concept and refund terms agreed in the proposal and contract, where such a refund applies.
For website projects that include a new or revised visual design, up to three correction cycles to the PowerPoint Design Master are included before build. After the approved design has been built as a working website, up to two website correction cycles are included within the agreed scope. Further changes or new requests can still be made, but they are assessed and quoted separately before implementation.
You can stop after the agreed project is completed or continue with website care, measurement, SEO, GEO / AI visibility, content and further improvements. Ongoing work should have a clear business or technical reason. We do not recommend changes simply to create continuous activity.
In the brief, choose “Not sure — recommend the right approach.” We review your business, current website and objectives and determine whether the sensible route is a new website, repair, redesign, SEO / GEO, technical work, ongoing care or a combination. A new website is not recommended by default.
START A PROJECT
New website or existing website — start with the right brief.
Tell us where you are starting from and what you want to improve. We recommend the right scope in writing.
CONTACT
Get in touch.
Questions, partnerships, or something that does not need the full project brief.